The Japanese say you have three faces. The first face you show to the world, the second face you show to your close friends, and your family, and the third face you never show anyone. What I want you to do is imagine becoming 3 different people at the same time. And according to the Japanese, you’re already doing it.
I firmly believe character charts our course to success. Your mindset, your values and your habits forge your path. By developing the habits and mindset of these 3 types of people, I aim to transmit the tools I found to be extremely helpful in building personal brand success. Personal Branding is the practice of people marketing themselves and their careers as brands. The "Personal Branding" concept suggests that success comes from self-packaging. So forget everything you know about marketing and read carefully.
Personal Branding is at the forefront of everything we do in our society. What you wear, where you live, what you drive, where you studied, where you work, what you post, what entertains you; is all a projection of your identity. Some use it to advance their careers, others use it to achieve popularity or social influence, but either way, the purpose of self-packaging is to achieve an admired reputation.
1. The Research Scientist
Always learning, evaluating and experimenting.
The intelligent man is one who has successfully fulfilled many accomplishments, and is yet willing to learn more. -Ed Parker
I want you to stop consuming garbage. From now on, you're going on a data-diet! I want you to be very particular, very deliberate, very specific on what information you consume. That includes where you spend your time, how you spend your time and who you spend your time with. Start by reprogramming your social news feeds and raising the bar on what you expect from yourself. In short, become a philomath. A philomath is a lover of learning and studying.
Today, the world is drowning with information. To get ahead, you must be at the forefront of innovation. Always consuming new data and always drawing conclusions.
You may own a delivery business but if the oil market shifts, you can potentially be hit by a costly unforeseen event. Imagine what your competitors may gain at your expense. Now imagine foreseeing the pitfall and avoiding it. For example, how many publishing companies or marketing agencies have keeled over due to their inability to go digital at the right time? And how many profited tremendously by catching that wave? In short, having the right type of information and being able to act on it in time, is the flexibility and maneuverability you need for the long-haul.
You must accustom yourself to view events through the mind of a scientist; to develop an on going process of naturally being inquisitive, to raise questions about the things you see and hear, so you can develop ideas and strategies that circumvent obstacles and pitfalls.
Developing the habit of acquiring and analyzing information is a crucial step to success.
When you're well researched you'll understand how the tiniest insight reinforces the old adage, "knowledge is power". Start looking at yourself as a research scientist, and always look to discover the next insight.
2. The Strategist
Always adjusting, adapting and overcoming.
"Before anything else, preparation is the key to success."
-Alexander Graham Bell
Knowing what not to do is just as important as knowing what to do. So the only way to have information work in your favor is to know where, when and how it applies. I once read an eye-opening statement written by a spiritual sage from the 1700’s by the name of Ramchal. He wrote that when one knows many things and sees how they are interrelated with one another within a general framework, that person has a significant advantage over someone who does not. That’s why the strategist is the most fervent admirer of the future. He sees the events unfold in his favor because he planned it that way. The strategist is very particular, very deliberate, and very specific about what is done, how it’s done and why it needs to be done.
In any goal-oriented pursuit there are two main time-frames; a time to plan and a time to act. Planning requires research, a step by step plan, and foresight which can leverage the situation in your favor. Action is the process of doing something to achieve a specific aim. So, when an action does not reinforce a strategy it’s like a blind man searching for apples in an orchard full of oranges. No matter how much effort he puts forth, no matter how much planning he's done, his goals will never be accomplished. So running around all day exhausting yourself with no strategy, is the antithesis of success.
You must see yourself as a strategist, someone who does not mindlessly waste energy in the pursuit of activities that do not contribute to your goal.
A strategist is defined by Webster’s dictionary as “a person who is skilled in making plans for achieving a goal.” To be able to foresee events or obstacles down the road, plan effective tactics that directly contribute to your strategy and have the discipline and determination to follow through, that is a strategist.
In short, success is nothing but a long list of accomplished goals. And yet, there’s only so much time and energy a person has in their lifetime. As a person seeking continuous progress, you must use time wisely and precisely. Otherwise, you’ll be real busy with nothing to show for it except failure and frustration.
3. The Entertainer
Always on stage.
"We aren't in an information age, we are in an entertainment age"
- Tony Robbins.
Entertainment is the art of capturing your audience’s attention. A great entertainer can keep the audience at the edge of their seat and that’s what is required in the age of entertainment. If you want to be influential, if you want to sell something, or even if all you want is to get a job, in one form or another it all depends on the level of engagement you have with your audience. As an entertainer, you will see yourself as the audience sees you.
To me entertainment is nothing more than effective engagement where you occupy, attract, or involve someone's interest.
Brands today are fully aware of the rules of engagement. Capturing attention from social media to experiential events and beyond, brands today are working 24 hours a day weaving themselves into the fabric of our social existence. What did you think content marketing was? What about viral videos? Even presidential candidates like Donald Trump understand the power of entertaining an audience. Digital influencers today have become rock stars because they’ve built their entire social brands based on capturing and retaining their audience on entertainment strategies.
If the thought of entertaining people on social media or in person is foreign to you, you might already be committing brand suicide. Everybody has a personality; you just have to find a way to broadcast it creatively and strategically. So it’s not only entertaining, but also being meaningful.
Successful companies as well as powerful people know all too well the power of entertaining an audience. What is not seen is quickly forgotten. And so, every business person who's looking to be taken seriously at the negotiating table must not only have a valued skill set but an audience willing to support them. Especially in our times.
A great entertainer is someone who understands the crowd and they him. Humor, fashion, politics, glitz and glamour are all part of the show. And so, to be relevant, to be remembered, to forge ironclad relationships; one must become a natural showman.
People want to do business with people they like, and the reality of life is we are attracted to people that capture our interest.
Summing it all up, embodying the scientist for the love of learning, the strategist for the ability of accomplishing and the entertainer for capturing the audience; is what you must become on your unrelenting pursuit to success. Have thoughts? Reach out!
Email me your thoughts at Mark@meetmarkgold.com
Please excuse any Grammar issues or TyPos. Thank you for reading.